Small Can Be Innovative
March 27, 2012
School of Business, Amritapuri
Dr. Hardik Vachhrajani, Assistant Professor of the Amrita School of Business, Amritapuri recently delivered a key note address at the National Seminar on Globalization: Emerging Trends in Indian Entrepreneurship.
The seminar was organized by Department of Commerce, Silver Jubilee Government College in Kurnool, in the southern Indian state of Andhra Pradesh.
Located on the banks of the beautiful Tungabhadra River, the college is accredited with an A grade by NAAC.
Dr. Hardik’s keynote speech was titled Small is Innovative.
Noting that innovation is mostly considered synonymous with larger companies, Dr. Hardik emphasized that small companies can also innovate. The common perception that small companies can only imitate is simply not true.
“A culture of innovation can be any company’s primary source of competitive advantage, and can pay off steadily over the years,” he noted.
Adding a dash of humor to his presentation, and making his points as well, he shared several crisp and colorful cartoons with his audience.
For example, the cartoon below traced the life cycle of innovation after surviving onslaughts from various sides due to capital constraints, technical feasibility and management indecision.
“The Government of India has declared this 2010-2020 as the Decade of Innovation,” he highlighted.
Elaborating on the process of innovation, he said that it could be either incremental or radical. “It is through empowering and by involving everyone, that key breakthroughs are usually achieved,” he said.
The presentation was followed by a question and answer session where delegates raised several queries regarding not only innovation but also entrepreneurship and challenges faced by small start ups in India.
“We really liked the presentation. It was interactive and informative,” shared Prof. S. Shashikala, who coordinated the seminar.
“The seminar was a great success and everyone including myself liked the key note address. We look forward to welcoming Dr. Hardik again to our college,” added Principal Prof. T.G.R. Prasad.